Meet Graphic Designer Matt Holbrook

When Matt Holbrook took an internship at Greater China, never could he have imagined that 15 years later, he would still be with the company working as the sole graphic designer. When asked what has kept him around all of these years, the answer comes back to the people:


“Greater China has always been a wonderful company to work for. The environment is very flexible, and our CEO Ben Zhang has always supported me as I’ve furthered my education. I think the company excels at hiring people who truly fit our culture, plus most of us enjoy golfing, which is fun fuel for our competitive fires.”  


We sat down with Matt to learn more about his role, get a deeper look at the graphic design process, and hear what Greater China offers clients that is unique to the company. 


What does your role as graphic designer entail?

“My role is a mixture of sorts. Most of what I do is production artwork on a project-by-project basis. Depending on the client, sometimes I’m brought in earlier, whereas other clients have designers in-house. In the cases where clients have in-house designers, the majority of my role is checking the artwork to ensure the file types are ready to be sent to China. Occasionally, client needs include everything from logo design and concepting, to product design. It really varies, but we are fully equipped to step in at any point of the production process to help our clients meet deadlines and deliver a high quality product.”


What does the design process look like?

“Our Import Consultants will come to me with requests after talking to a client. It always helps if the client has mock-ups or visuals to aid in the process. At the end of the day, we are a manufacturer, and we offer services like graphic design to streamline and make things easier. But the more clients can come to us with some decisions already made, the quicker we are able to move things along.” 


What does the art department look like?

“I’m it! For the last 15 years, I’ve been holding down the fort as Greater China’s lead graphic designer. It’s no easy feat, but it’s also what I love about my job. Each project is different. We work with Fortune 500 companies, all the way down to small businesses, so there is always something new to learn.”


What’s unique about what Greater China has to offer clients?

“We’re extremely fast at turning things around. A lot of our clients have artists in-house, but that has a tendency to slow down the process. We have the ability to design high quality projects within a timeline that fits the broader production process, which is what sets us apart from the rest. As in everything we do, we try to make the design aspect as easy as possible for our clients. With 20 years of experience working with China, and the relationships to prove it, we have honed our process to ensure we deliver the best possible importing experience on every project we touch.”  


What are your hobbies outside of the office?

“My grandpa was a diesel mechanic for years, and my dad built a number of old cars. Art has always been my passion, but cars are a huge part of my life. Rebuilding them, racing them, I love it all!”