Global Logistics: The Greater China Difference

What is logistics? Some synonyms are organization, planning, management, orchestration, coordination, and more. Logistics means different things to different people depending on their specific industry, but the dictionary defines it as this:

plural noun: logistics

the detailed coordination of a complex operation involving many people, facilities, or supplies.

The most important part of this definition to Greater China is the word people. Without people, logistics couldn’t happen. Our Logistics Manager, Paul McNabb says that logistics always boils down to relationships. Good relationships within the supply chain create long-term trust between our freight forwarders, our company, and our customers.

There are a lot of ways to move freight from China to the US, just as there are many different ways you can get from Seattle to San Francisco. There are countless variables that go into logistics including time and price, but at the end of the day you get what you pay for. Greater China strives to provide the best value possible for the service we offer. We can hand over your freight in China, at the first port in the US, or deliver it right to your front door.

Additionally, we are one of few importers who are C-TPAT certified, meaning our supply chain was put under a microscope and analyzed over a period of 2+ years. Having the certification means we meet all required C-TPAT security standards. This certification is important because it means we get preferential treatment at the border, while giving our customer’s peace of mind that our products meet rigorous quality standards.

The relationships we have with our freight forwarders have been established for as long as the company itself. Our top priority is getting your project delivered successfully, and that is why we don’t just hand over the task of freight forwarding to the guy with the lowest price. As McNabb states, “these relationships are invaluable. Having a good relationship with a freight forwarder is like having them in our own office.”

The extra steps we take to handle all logistics for a project are for you, the customer, to be worry free. We want our customers to know that they can trust us to get their product imported on time, and on budget.

The importing business can be tricky, however. There are many rules, regulations, and customs to get around, and there are often obstacles to overcome. We take the time to educate all our customers on the entire process so you never feel left in the dark. If there is a hold on a product at the border, for example, you will know exactly what is happening and why.

We know there are many other companies who import from China. At our company, however, our success lies within our relationships. No matter your needs, you can trust Greater China’s 20 years of experience and relationships to handle your project with care and precision.