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Objective: A major league baseball team needed a unique item to be given away at the ballpark that would appeal to all ages. In addition they wanted an item that would continue to promote the team long after the game.
Challenge: To design a custom PVC windup toy that mirrored team player, Denard Span.
Solution: The creative team at Greater China developed a custom PVC windup toy in the shaped of a baseball player. This was to be packaged in a custom gift box and fulfilled with a coupon insert provided by the sponsor of the giveaway. Greater China’s sourcing team worked with an injection mold manufacturer to develop initial hand samples for approval, prior to tooling for the custom piece. The hand sample was completed in 2 weeks and was pre-approved immediately. The experienced manufacturer tooled the actual toy molds in less than 4 weeks. Once the tooling was complete, initial hand painted samples were provided for the client to approve the location of the colors and logos. Once our client signed-off, the manufacturer produced spray masks to expedite the mass production and control quality. This unique premium was designed to create excitement for the first 25,000 LOYAL fans attending a game while increasing ticket sales overall.
Success: The custom PVC wind up toy proved to be so successful and fun that it was repeated for additional players for future games.